Use of sustainability tools to answer questions from customers

The aim of this strategy from Akzo Nobel is to show how sustainability tools can be used to answer questions about environmental issues and communicate environmental information to customers.

The goal of this strategy is to show how companies can handle environmental questions from customers and other stakeholders as well as how they can communicate environmental information and which tools that may be used.

The strategy is developed based on a survey carried out at different departments within two different business units within Akzo Nobel Surface Chemistry. These departments are Regulatory Affairs, Sales and Marketing and Customer Service. Corporate Communications also took part in the survey. The functions of all these departments are to assist customers and provide customer services in different areas such as chemical control and regulations, company policies, health, safety and environmental issues mainly related to the marketing and sales of chemical products.

The target group for this strategy is people working in departments similar to the above mentioned ones that have direct contact with customers.

Working procedure