Use of EPD in marketing
 
Use of sustainability tools to answer questions from customers
 
SPI in market communication
Background
Working procedure
Experiences
 
Marketing tools
 

SPI in market communication

The aim of this strategy is to describe how data collection for calculating Sustainability Performance Indicators (SPIs) can be organized,  a procedure of how one can work on improving the SPIs and how the SPIs can be communicated to stakeholders, based on ABBs experience

Background

Printable version of strategy

Sustainability reporting is a process for publicly disclosing an organization's economic, environmental, and social performance in the form of Sustainability Performance Indicators, SPI. 

  • the environmental dimension of sustainability concerns an organization's impacts on all living and non-living natural systems. 
  • the social dimension of sustainability concerns an organization's impacts on the social systems within which it operates. 
  • the economic dimension of sustainability concerns an organization's impacts on the economic capacity of its stakeholders and on economic systems at the local, national and global levels. 

ABB uses the guidelines presented by the Global Reporting Initiative (GRI) for sustainability reporting.

The purpose of this strategy is to show how the data collection process and the continuous improvement process have been implemented in ABB and the value thereof. Other relevant Dantes pages/documents are; "Implementing an environmental management system, EMS" based on ABBs experience, a Dantes report on the sustainability performance of ABB "ABB sustainability performance" and the Dantes description of the management tool Environmental Management System

Managers, market communication staff as well as the environmental support organization are the intended users of this strategy. 

Working procedure