Use of EPD in marketing

1. Decide to whom EPDs should be distributed:

1. All customers 
2. A cross-section of all customers 
3. Suppliers 
4. Other stakeholders  

2. Decide for what products to develop EPD? See How to perform an EPD.

1. All products
2. New products 
3. Representative types of a new product family 
4. High volume or core products

3. Decide in which situations EPD should be distributed: 

1. Sales communication; together with an offer for example
2. Exhibitions, conferences, workshops and lectures 
3. Company web sites 

4. Decide in what format EPD should be distributed: 

1. As a stand alone document 
2. Integrated in a brochure 
3. In paper or in electronic format 

Experiences