Use of EPD in marketing

The aim of this strategy is to demonstrate how EPD can be used in marketing. The strategy is based on experiences from ABB.

It is not enough to develop and produce environmentally sound products. The performance must also be communicated in a credible and understandable way to customers and other stakeholders to build a competitive edge for the product and increase its market share

An EPD provides customers and the market in general with third party verified and comparable information regarding environmental performance of products and services. An EPD gives the answer to many questions often asked by customers. Such questions could be about material content, hazardous materials, emissions, waste, efficiency, recycling and environmental management systems. For energy using products, like electric and electronic products, efficiency during use of the product is of main importance.

Marketing staff as well as the customers are the intended users of this strategy example. 

Working procedure