Eco-efficiency analysis of products or processes
The results of the study on wood preservatives have shown that the
environmental impact from wood treated with the newly developed product is
less than the environmental impact from the most common alternative on the
market. The chemical cost is higher for the new product, but studied from
a life cycle perspective, the total cost for end customers is only
slightly higher for wood treated with the new product.
Another finding was that the end of life treatment is crucial for the
outcome of the eco-efficiency study in this case. A scenario where wood
treated with the new product was incinerated and the energy recovered,
instead of sent to landfill, was studied. The environmental impact and the
cost decreased significantly, even though only costs for sending waste to
landfill were changed.
The time needed for the study depends much on the products or processes
that are going to be compared. Compilation of data is time-consuming,
especially when the study is dependent on external sources. If all data is
received from in-house sources the compilation is often easier. To be able
to validate the data received, it is valuable to have different sources of
information for external information. In some cases, external information
on the necessary level of detail is not even available, and then qualified
assessments need to be made.
The result gives a very much simplified picture of the actual
situation. It is important to clarify that the results are normalized and
do not show any actual values. Furthermore, weighting of different
environmental problems is complicated, and the weighting method in this
method is not very scientific. However, the analysis gives an indication
of sustainability of different products or processes and can assist
managers in taking (well-founded decisions.
This kind of study is most useful before decisions are taken, to guide
the decision makers. Anyhow, they tend to be conducted when the decisions
are almost taken. It is important to discuss, at a strategic level, when
the eco-efficiency analysis should be conducted. This goes for all kinds
of environmental assessments.
In chemical industries, potential risks to humans or the environment is
crucial when developing new products and since the eco-efficiency analysis
does not take these issues into special consideration; the analysis could
be complemented with an Environmental Risk Assessment.
Business value
Decisions makers do not always have the possibility to evaluate all
available data, and therefore decisions are often based on subjective
analyses. The result of the Eco-efficiency analysis is easy to understand,
even though the method is complicated and the receiver does not have the
time to evaluate all input data. The cost for conducting an Eco-efficiency
analysis is lower than the cost for taking consequences of incorrectly
based decisions.
The eco-efficiency analysis can help companies to avoid sub-optimizing
their business activities. The results show which products or process to
focus research and development on and which products that have low
possibility to become cash cow for the company. It also shows in which
life cycle stages improvements will be most efficient.
The eco-efficiency analysis can be conducted at an early stage of
product development and give indications on whether the new products will
be good business for the company. With that, the company can avoid
sub-optimized investments in research and development.
Furthermore, this can be a valuable marketing instrument for showing
retailers and customers that the life cycle cost is in the same range as
the competitor's, even though the sales price might be higher.
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